'For great gallantry and devotion to duty. During the operations of the New Zealand Division east of Ypres on October 4th 1917, this man acted as Company runner and did valuable work in carrying important messages under heavy machine gun fire. Owing to all the platoon Officers being killed or wounded he had extra running to do and assisted his Company Commander to organise his Company for attack on various strong points. After the objective had been taken he kept up communication with the posts, although exposed to enemy sniping, until he was wounded.'
Source: London Gazette
Date: 17 December 1917

Regimental number	24094
Occupation	Labourer
Next of kin	Mother, Mrs Helen Luff, Nine Mile Road, Westport
Rank on embarkation	Private
Unit name	New Zealand Expeditionary Force, 13th Reinforcements, Auckland Infantry Battalion, A Company
Embarkation details	Unit embarked from Wellington on 30-31 May 1916
	A Company, Auckland Infantry Battalion, 13th Reinforcements, left Wellington on board two ships: 'Tofua' (sailed 30 May 1916) and 'Willochra' (sailed 31 May 1916). From the Nominal Rolls it is not possible to determine on which ship an individual embarked.
Medals	Military Medal 'For great gallantry and devotion to duty. During the operations of the New Zealand Division east of Ypres on October 4th 1917, this man acted as Company runner and did valuable work in carrying important messages under heavy machine gun fire. Owing to all the platoon Officers being killed or wounded he had extra running to do and assisted his Company Commander to organise his Company for attack on various strong points. After the objective had been taken he kept up communication with the posts, although exposed to enemy sniping, until he was wounded.' Source: London Gazette Date: 17 December 1917
Family/military connections	Brothers: 17307 Frank Leslie LUFF; 33900 Frederick Albert LUFF; 72945 Herbert Ashley LUFF
Sources	Nominal Roll Vol. 2: Roll 33, p. 6